Football Legend Zlatan Ibrahimović Joins XTB as Brand Ambassador

XTB has announced a partnership with recently retired football star Zlatan Ibrahimović. The agreement marks a new chapter in XTB’s marketing strategy as it introduces the tagline “Where your money works,” aimed at enhancing its brand presence in the financial market.

XTB has rapidly ascended to become one of the world’s largest online brokers, primarily focusing on its home market in Poland and Central Europe. The company has witnessed a remarkable share price increase of over 50% year-to-date in 2024, although shares have experienced a decline of about 20% since a peak in late May, following a $135 million stock sale by founder and controlling shareholder Jakub Zablocki, which reduced his stake in XTB to below 50%.

Football Legend Zlatan Ibrahimović Joins XTB as Brand Ambassador

XTB’s Chief Growth Officer, Szymon Szymański, expressed his enthusiasm about the partnership in a recent social media post. He shared that a new XTB online investing advertisement featuring Ibrahimović will premiere tonight during the charity ad block on TVP. This advertisement is pivotal as it showcases not only a new brand ambassador but also a fresh corporate positioning.

Szymański highlighted his long-standing association with XTB, noting, “I have been with XTB for over five years now, and it is a pleasure to see the journey this company has taken.” He emphasized the importance of diversifying investment opportunities, saying, “We believe that achieving appropriate investment results is only possible when we take advantage of the many opportunities offered by financial markets and properly diversify our investment activities by spreading risk.”

So, reflecting on his experience with Ibrahimović, Szymański concluded, “Meeting Zlatan and talking about my favorite sport was the greatest football-related experience of my life. Thank you to everyone involved in making this campaign happen!”

Company Overview

XTB is a globally famous online brokerage and trading firm. Established in 2002, it became a premier retail Forex and CFD services provider. Operating across numerous countries, XTB is subject to regulation by esteemed financial authorities such as the Financial Conduct Authority (FCA) in the UK and the Polish Financial Supervision Authority (KNF) in Poland. Renowned for its reliability, XTB offers exceptional customer support, an extensive range of forex and CFD options, and an exemplary trading environment. 

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