XTB Expands Sports Sponsorship Portfolio With Olympique Lyonnais Deal

XTB is expanding its international sports sponsorship portfolio with a new multi-year partnership with French Ligue 1 club Olympique Lyonnais, strengthening the investment firm’s visibility across European football.

So, under the agreement, which runs through 2029, XTB will serve as a back-of-shirt sponsor for Olympique Lyonnais. The company’s branding will appear on the lower back of the club’s players’ shirts from the start of the 2026-2027 season.

The partnership also follows XTB’s recent announcement of a sleeve sponsorship agreement with Portuguese football club FC Porto, highlighting the broker’s growing focus on sports as a channel for international brand expansion.

Through the Olympique Lyonnais partnership, XTB will gain exposure to the club’s global fanbase through television coverage, digital platforms and promotional assets. Its branding will also feature on dynamic LED displays at Groupama Stadium, the club’s home venue.

XTB Expands Sports Sponsorship Portfolio With Olympique Lyonnais Deal

The collaboration is also intended to extend beyond traditional brand visibility. XTB said it plans to use a range of activations to promote its investment app and technology-driven solutions to Olympique Lyonnais supporters and football audiences.

The partnership also aligns with XTB’s stated focus on financial education and making investing more accessible to a broader audience.

Thibaut Chatelard, Senior Vice President of Revenue and Marketing at Olympique Lyonnais, said the club was pleased to welcome XTB as a Major Partner.

Moreover, he highlighted similarities between the two companies, including their ambitions, focus on innovation and international growth. Chatelard added that XTB’s three-season commitment demonstrates the strength of Olympique Lyonnais’ brand and its global fan community.

Szymon Szymański, Chief Growth Officer at XTB, said the partnership would go beyond placing the company’s logo on the team’s shirts.

According to Szymański, XTB intends to use the collaboration to support financial education among a global football audience, helping fans develop greater knowledge and confidence around personal finance.

The agreement adds to XTB’s broader sports marketing strategy, as the broker continues leveraging high-profile football partnerships to increase brand recognition and promote its investment services across international markets.

Company Overview

XTB is a globally famous online brokerage and trading firm. Established in 2002, it became a premier retail Forex and CFD services provider. Operating across numerous countries, XTB is subject to regulation by esteemed financial authorities such as the Financial Conduct Authority (FCA) in the UK and the Polish Financial Supervision Authority (KNF) in Poland. Renowned for its reliability, XTB offers exceptional customer support, an extensive range of forex and CFD options, and an exemplary trading environment. 

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