BLAST Names IC Official Online Trading Partner in Multi-Year eSports Sponsorship

BLAST has announced a multi-year partnership with IC, naming the global online trading provider as the Official Online Trading Partner of BLAST Premier and BLAST Slam. The agreement marks IC’s entry into the rapidly growing eSports industry and expands its global sponsorship strategy into competitive gaming.

Through the partnership, IC will gain visibility across BLAST’s international Counter-Strike and Dota 2 ecosystems, connecting with millions of digitally native fans through live broadcasts, arena events, original content, and online experiences on BLAST.tv.

The collaboration builds on IC’s expanding sports sponsorship portfolio, which already includes a partnership with the Toyota Gazoo Racing Haas F1 Team in Formula 1. By adding eSports, the company is extending its focus on high-performance environments that emphasize technology, precision, and speed.

BLAST Names IC Official Online Trading Partner in Multi-Year eSports Sponsorship

So, as part of the agreement, IC branding will be integrated throughout the BLAST fan experience. This includes broadcast placements, arena branding, exclusive digital content, fan competitions, and on-site activations at selected live events.

A key activation will see IC become the presenting partner of BLAST Higher Lower, BLAST.tv’s Counter-Strike 2 skin value game. The feature challenges players to compare skin prices, aligning with concepts of value assessment, quick decision-making, and market awareness that are closely associated with online trading.

IC will also engage directly with fans through physical activations at selected BLAST arena events, strengthening its presence within one of the fastest-growing sectors in global entertainment.

Moreover, James Brown, Commercial Director at BLAST, said the partnership reflects the increasing appeal of eSports to global brands operating in high-performance industries. He added that IC’s integration across broadcasts, live events, content, and BLAST.tv demonstrates how eSports has evolved into a major global media and engagement platform.

Also, Tony Philip, Chief Marketing Officer at IC, said BLAST’s combination of technology, performance, precision, and highly engaged global communities makes eSports a natural extension of the company’s sponsorship strategy. He noted that the partnership enables IC to connect with a new generation of digital-first audiences.

IC will make its debut as BLAST’s Official Online Trading Partner at BLAST Premier Bounty, taking place in Malta from July 25 to August 3. The Counter-Strike tournament will feature 32 teams competing for a $1.15 million prize pool while launching the second competitive season of 2026.

Company Overview

IC Markets stands as a prominent online brokerage established in 2007, serving both retail and institutional traders with a comprehensive array of trading solutions. With an extensive range of tradable instruments encompassing forex, commodities, indices, bonds, stocks, and futures, the broker caters to diverse investment needs. The platform extends support for multiple trading platforms, including MetaTrader 4, MetaTrader 5, and cTrader, all available in web-based and mobile iterations compatible with Android and iOS devices. Furthermore, IC Markets clients benefit from a complimentary demo account featuring virtual funds, enabling them to simulate real market conditions and hone their trading skills before engaging in live trading activities.

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